1. Organizer
The #SweetPoseChallenge contest is organized by Marshmallow Concept, a brand owned by United Brands and DKT, with headquarters at Rua Professor Correia de Sá 295, 4445- 570, contactable via marketing@dkt.pt and info@dkt.pt and through the official Instagram page @marshmallow.concept.official.

2. Contest Description and Participation Mechanics

The #SweetPoseChallenge is a social media contest promoted by Marshmallow Concept that invites participants to strike their funniest and most creative pose with their Marshmallow backpack.

How to participate:

-Take your funniest or most creative photo or video featuring your Marshmallow backpack;

-Follow the official Instagram page @marshmallow.concept.official.

-Post your photo or video on your public Instagram profile.

-Include the hashtag #SweetPoseChallenge in the caption.

Participation is free of charge and implies full acceptance of these rules.

3. Winner Selection Criteria

Entries will be evaluated based on the following criteria:

-Originality of the pose;
-Creativity of the photo or video;
-Relevance to the playful and “sweet” spirit of the Marshmallow brand.

Up to 200 winning entries may be selected, depending on the quality and creativity of the submissions.

4. Jury and Evaluation Process

Entries will be reviewed by an internal panel from the Marshmallow Concept team, composed of members of the brand’s marketing and communications departments.

The evaluation period will run from January 10, 2026 to December 31, 2026, and the winners are expected to be announced by January 20, 2027 through the brand’s official social media channels.

5. Prizes and Delivery Conditions

Winners will receive exclusive Marshmallow Concept prizes, including Cups, Lunch Bags, Acessories, Keychains, etc..

Prizes are non-transferable and cannot be exchanged for cash.

They will be delivered by mail and the winners will be contacted directly via Instagram private message to arrange delivery.

6. Participation Period

The contest will run from 10/01/2025 to 31/12/2026.

Any entries posted outside of this period will not be considered valid.

7. Personal Data Protection

Marshmallow Concept will collect and process only the personal data necessary to manage and award prizes, including participants’ Instagram usernames and contact details of the winners.

All data will be processed in accordance with the General Data Protection Regulation (GDPR) and used solely for purposes related to this contest.
Data will be deleted once the contest has concluded.
Participants may exercise their rights to access, correct, or delete their data by contacting marketing@dkt.pt.

8. Final Provisions

The organizer reserves the right to exclude any entries that do not comply with these rules, contain offensive content, or infringe upon third-party rights.

Marshmallow Concept also reserves the right to modify these rules or cancel the contest in case of force majeure, while ensuring transparency and proper communication of any changes.

Ready, set, pose! 🍬

Show your sweetest side and join the #SweetPoseChallenge!